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Social Influence – Helping and Help-Seeking

6. Conclusion

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About this Lecture


In this lecture, we think about how to conclude on the content in this course, focusing in particular on: (i) the strong focus on the help-giver in early social psychological research, problematic because helping is transactional; (ii) early research into interpersonal processes, such as the Bystander Effect and the Decision Model of Helping; (iii) the limitations of the interpersonal approaches, which have been tackled by the social identity perspective; (iv) how we can increase helping and help-seeking behaviours.


In this course, Dr Juliet Wakefield (Nottingham Trent University) explores the social psychology of helping and help-seeking. In the first lecture, we are introduced to the topics of helping and help-seeking. In the second lecture, we think about early research into helping behaviour, with a particular focus on the case of Kitty Genovese and its influence on the development of Darley and Latané’s Bystander Effect theory. In the third lecture, we consider later research into helping behaviour which was informed by Tajfel and Turner’s social identity approach. Next, we move on to think about help-seeking and help-receiving, focusing on the Threat to Self-Esteem Model. In the fifth lecture, we think about the importance of group memberships for helping transactions. In the sixth and final lecture, we conclude on the course with a summary of key points.


Dr Juliet Wakefield is a senior lecturer in the Department of Psychology at Nottingham Trent University. Dr Wakefield is a member of the Groups, Identities, and Health research group and has research interests in the social identity approach and implications of group membership. Some of Dr Wakefield’s recent publications include ‘Communities as conduits of harm: a social identity analysis of appraisal, coping and justice-seeking in response to historic collective victimisation’ (2022) and ‘The link between family identification, loneliness, and symptom severity in people with eating disorders’ (2022).

Cite this Lecture

APA style

Wakefield, J. (2020, March 23). Social Influence – Helping and Help-Seeking - Conclusion [Video]. MASSOLIT.

MLA style

Wakefield, J. "Social Influence – Helping and Help-Seeking – Conclusion." MASSOLIT, uploaded by MASSOLIT, 23 Mar 2020,

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