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About this Course
About the Course
In this course, Professor Birgitta Gatersleben (University of Surrey) explores recycling behaviours and messaging. In the first lecture, we think about the design and findings of Lord’s 1994 study. In the second lecture, we think about types of persuasive communication in the context of environmental messaging. In the third lecture, we think about methods of behavioural change. Next, we think about social influence factors, including injunctive and descriptive norms. In the fifth and final lecture, we think about pro-environmental behaviours and how they differ from environmentally significant behaviours.
About the Lecturer
Professor Birgitta Gatersleben is a professor of environmental psychology in the School of Psychology and Environmental Psychology Research Group at the University of Surrey. Professor Gatersleben’s research interests are in sustainability, urban living, environmental stress, and wellbeing. Some of Professor Gatersleben’s recent publications include 'The Use of Virtual Reality in Environment Experiences and the Importance of Realism' (2021) and '#Springwatch #WildMorningswithChris: Engaging with Nature via Social Media and Wellbeing During the Covid-19 Lockdown' (2021).