You are not currently logged in. Please create an account or log in to view the full course.

Voting Behaviour

5. The Role of the Media

This is the course trailer. Please create an account or log in to view this lecture.

  • Description
  • Cite

About this Lecture


In this module, we think about the role of the media on voting behaviour, focusing in particular on: (i) the prevalence of pro-Conservative newspapers but the lack of a similar level of Conservative support in General Elections – and the reasons why this might be the case; and (ii) the increasing importance of alternative forms of media, especially social media, in influencing voting behaviour.


In this course, Professor Peter Dorey (Cardiff University) explores various aspects of voting behaviour. In the first module, we think about voting behaviour in terms of class and partisan alignment and dealignment. After that, in the second module, we think about the importance of individual political issues (e.g. Brexit) and of the figure of the party leader him or herself influencing how people vote. In the third module, we think about the importance of the election campaign itself, before turning in the fourth module to consider the extent to which voting behaviour can be explained by age and gender. In the fifth module, we consider the extent to which the media can be said to influence voting behaviour, before turning in the sixth and final module to think about the issue of electoral turnout, how it has changed over the past fifty years, and some of the reasons for this change.


Prof. Peter Dorey is Professor of British Politics at Cardiff University. His research interests focus on several aspects of British Politics, and public policy, in the period from 1945 to the present day. To date, he has written, co-authored or edited fifteen books on aspects of British politics or public policy, including Comrades in Conflict: Labour, the Trade Unions and 1969's 'In Place of Strife' (2019) and (as co-editor) Choosing Party Leaders: Britain's Conservatives and Labour Compares (2020).

Cite this Lecture

APA style

Dorey, P. (2020, December 21). Voting Behaviour - The Role of the Media [Video]. MASSOLIT.

MLA style

Dorey, P. "Voting Behaviour – The Role of the Media." MASSOLIT, uploaded by MASSOLIT, 21 Dec 2020,