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Social Influence – Prejudice

1. What is Prejudice?

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About this Lecture


In this lecture, we introduce stereotyping, prejudice and discrimination, focusing in particular on: (i) a definition of stereotyping being ‘an exaggerated, often negative view of people who are not like us’; (ii) Fiske and Taylor’s cognitive miser theory as an attempt to explain why people stereotype others; (iii) the difference between overt and covert prejudice; (iv) how the latter can be measured using the implicit association test; (v) Allport’s research on prejudice; (vi) how it can lead to discrimination.


In this course, Dr Juliet Wakefield (Nottingham Trent University) discusses prejudice, stereotyping and discrimination. In the first lecture, we look at a definition of these three concepts. In the second lecture, we explore some social psychological explanations for prejudice, focusing in particular on the ‘authoritarian personality’ and realistic conflict theory. In the third lecture, we think about a classic study exploring the latter – Sherif’s Robbers Cave study. Next, we focus on social identity theory as a way of explaining how ingroup-outgroup dynamics can serve to fuel prejudice. In the fifth lecture, we think about a specific target of prejudice by considering sexism or gender discrimination. In the sixth and final lecture, we look at the potential effects of stereotyping, prejudice and discrimination on those targeted and their wider communities.


Dr Juliet Wakefield is a senior lecturer in the Department of Psychology at Nottingham Trent University. Dr Wakefield is a member of the Groups, Identities, and Health research group and has research interests in the social identity approach and implications of group membership. Some of Dr Wakefield’s recent publications include ‘Communities as conduits of harm: a social identity analysis of appraisal, coping and justice-seeking in response to historic collective victimisation’ (2022) and ‘The link between family identification, loneliness, and symptom severity in people with eating disorders’ (2022).

Cite this Lecture

APA style

Wakefield, J. (2019, September 27). Social Influence – Prejudice - What is Prejudice? [Video]. MASSOLIT.

MLA style

Wakefield, J. "Social Influence – Prejudice – What is Prejudice?." MASSOLIT, uploaded by MASSOLIT, 27 Sep 2019,

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