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Prejudice

1. What is Prejudice?

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About this Lecture

Lecture

In this module, we introduce the three key concepts of this course: (i) stereotyping, (ii) prejudice and (iii) discrimination. We begin with a definition of stereotyping as ‘an exaggerated, often negative view of people who are not like us’ and consider Fiske and Taylor’s Cognitive Miser Theory as an attempt to explain why people stereotype others. We then move on to explore the difference between overt and covert prejudice and discuss how the latter can be measured using the Implicit Association Test. Finally, we consider Allport’s research on prejudice and how it can lead to discrimination.

Course

In this course, Dr Juliet Wakefield (Nottingham Trent University) discusses prejudice, stereotyping and discrimination. We begin, in module one, with a definition of these three concepts, before moving on, in module two, to explore some social psychological explanations for prejudice, focussing in particular on the ‘authoritarian personality’ and Realistic Conflict Theory. Next, we think about a classic study exploring the latter – Sherif’s Robbers Cave study – in module three. Module four focusses on Social Identity Theory as a way of explaining how ingroup-outgroup dynamics can serve to fuel prejudice. In module five, we think about a specific target of prejudice by considering sexism or gender discrimination, while module six looks at the potential effects of stereotyping, prejudice and discrimination on those targeted and their wider communities.

Lecturer

Juliet completed her PhD in Social Psychology at the University of Dundee in 2011. Her PhD research concerned the act of help-seeking, and investigated whether group members may use help-seeking as a tool to manage and enhance their group's image in the eyes of others. Juliet then spent four years as a Post-Doctoral Research Fellow at the University of Dundee, working on Professor Fabio Sani's ESRC-funded Health In Groups project. This project investigated the relationships between membership of social groups (family, community, sports groups, etc.) and health. Juliet joined NTU in August 2015. Juliet is a member of the Individuals, Identities, and Cultures research group. In general terms, Juliet's research interests lie within the domains of Social Identity Theory and Self Categorisation Theory, and the implications of group membership for people's everyday lives. This includes intergroup / intragroup helping and help-seeking, the impact of groups on health and well-being, gender identity, national identity, and online identities.

Cite this Lecture

APA style

Wakefield, J. (2019, September 27). Prejudice - What is Prejudice? [Video]. MASSOLIT. https://www.massolit.io/courses/prejudice/what-is-prejudice

MLA style

Wakefield, Juliet. "Prejudice – What is Prejudice?." MASSOLIT, uploaded by MASSOLIT, 27 Sep 2019, https://www.massolit.io/courses/prejudice/what-is-prejudice

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