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3. Factors Affecting Conformity
About this Lecture
In this module, we think about different factors that may affect conformity, including group size, unanimity and task difficulty.
In this course, Mr Kevin Silber (University of Derby) discusses conformity, a type of social influence which describes changes in a person’s behaviour, thoughts and feelings in response to a group norm. We begin with a definition of the term ‘conformity’ in module one, before moving on to thinking about some early studies on conformity in module two. The third module looks at the factors that affect conformity, including group size, unanimity and task difficulty, while module four discusses different types of conformity, including compliance, identification and internalisation. In module five, we investigate the question why people conform, before concluding the course with a closer look at a classic study of conformity in module six: Philip Zimbardo’s Stanford Prison Experiment.
Mr Kevin Silber is a Senior Lecturer at the University of Derby where he mainly teaches on biological psychology modules. He is also an A level examiner for AQA and is involved in authoring texts for A level psychology. His research interests are somewhat eclectic. Having started life as a neuroscientist, he still has an interest in biologically oriented research. However, his main research interest is now focused on body image.
Cite this Lecture
Silber, K. (2019, September 27). Social Influence – Conformity - Factors Affecting Conformity [Video]. MASSOLIT. https://www.massolit.io/courses/conformity/factors-affecting-conformity
Silber, Kevin. "Social Influence – Conformity – Factors Affecting Conformity." MASSOLIT, uploaded by MASSOLIT, 27 Sep 2019, https://www.massolit.io/courses/conformity/factors-affecting-conformity