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Addiction – Non-Substance Addictions

5. Overcoming Addiction

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About this Lecture


In this lecture, we think about patterns in overcoming addiction, focusing in particular on: (i) the theory of planned behaviour, which suggests that any decision made is predicted by an individual’s intention to engage in it; (ii) the three factors which can impact intentions being personal attitudes, subjective norms and perceived control; (iii) Prochaska’s six-stage model of behaviour change, consisting of precontemplation, contemplation, preparation, action, maintenance and termination; (iv) the ultimate goal of overcoming addiction to be avoiding relapse, which Prochaska proposed was achieved only by around 20% of individuals.


In this course, Dr Ashok Jansari (Goldsmiths, University of London) explores non-substance addictions, specifically gambling addiction. In the first lecture, we think about how addiction can be described and defined as a concept. In the second lecture, we think about some of the risk factors for developing an addiction. In the third lecture, we think about how gambling machines use partial variable reinforcement, which can generate an addiction. Next, we think about some of the cognitive biases which can lead to addictive behaviour, including the near miss bias, the recall bias, and the gambler’s fallacy. In the fifth and final lecture, we think about some patterns which arise in the process of overcoming addiction, specifically looking at Prochaska’s six-stage model of behaviour change.


Dr Ashok Jansari is a senior lecturer in the Department of Psychology at Goldsmiths, University of London. Dr Jansari’s research interests include memory disorders, prosopagnosia, executive functions, and synaesthesia. Dr Jansari is most famous for his research into prosopagnosia, having made numerous TV appearances, including on BBC1’s The One Show, as well as hosting his own ‘Neuro Talk’ YouTube channel:

Some of Dr Jansari's recent publications include 'Acquired synaesthesia following 2C-B use' (2019), 'Using virtual reality to investigate multitasking ability in individuals with frontal lobe lesions' (2019), and 'Identification from CCTV: Assessing police super-recogniser ability to spot faces in a crown and susceptibility to change blindness' (2018).

Cite this Lecture

APA style

Jansari, A. (2022, June 10). Addiction – Non-Substance Addictions - Overcoming Addiction [Video]. MASSOLIT.

MLA style

Jansari, A. "Addiction – Non-Substance Addictions – Overcoming Addiction." MASSOLIT, uploaded by MASSOLIT, 10 Jun 2022,

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